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Connect 4 is a classic vertical four-in-a-row strategy game that was first released by Milton Bradley in 1974. It involves players taking turns dropping colored discs into a grid. The objective is to connect four of one's own discs in a row, either vertically, horizontally, or diagonally. The game has become a staple in family game nights and is known for its simple yet strategic gameplay, appealing to both kids and adults alike.